A few weeks ago, we read an article about a well-known HGTV star coming out with her own line of flooring. We were surprised as most celebrity designers tend to release home decor products such as bedding or furniture when they come out with their own designs. However, after further thought, we realized why this made sense and why many will likely follow suit.
Us older folks can probably remember a time when flooring choices were much more limited- It seems like we all had the same orange-toned shiny wood flooring, and stone bathroom tile. It seems that nowadays, homeowners are beginning to see their flooring as a creative expression vs. a basic necessity in the home. And with that desire to have unique beautiful flooring comes the need for a greater variety to choose from.
This shift reminds us a bit of what we've seen with wallpaper in the last decade. Wallpaper has gone through fazes—Our grandparents made bolder choices with their walls that homeowners used to snicker at when touring outdated homes. Wallpaper then went through quite a dull phase from the late 80s to the early 2000's when everyone seemed to have the same basic wallpaper until it wasn't on trend to have wallpaper altogether. Then in the last 10 years, wallpaper has become arguably bolder and more unique than it’s ever been before.
Our guess is that homeowners want to be able to share that their flooring stands out from the others! Maybe they've purchased flooring from their favorite celebrity deisgner, or they can say that their floor was made from sustainable materials, or perhaps they can show off their handmade one-of-a-kind tiles! This demand for diversity will open up the market for creatives and innovators to bring us some incredibly cool flooring designs. If we're right, it's going to be an exciting time to be in the flooring industry!
What are your thoughts? Would you seek out flooring from your favorite interior designer or HGTV star? Or are you more inclined to stick with traditional flooring designs? Let us know!