Our Story

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Our founder and owner, Bill Norris, entered Southern California’s flooring industry in 1986, specializing in tile & stone for the first 20 years. He opened his first residential flooring business in Littleton, Colorado in 1997. Bill and his family returned to California in 2012, and by 2014, they opened Flooring Direct Temecula, a full-service flooring store. Since then, we have expanded our sales and installation teams, and have proudly served homes in Riverside, Orange, San Diego, and San Bernardino counties for the last six years.